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Tourism board seeks long-term strategy2014-03-24 16:20:59

To ensure planned and strategic development of the tourism sector in Nepal, Nepal tourism board (NTB) plans to introduce a five-year tourism plan from the coming fiscal year.

“To cope with future challenges in the tourism sector, a five-year plan is a must. The one-year plans that we have had since long have been ineffective in addressing the growing challenges of the sector as competition is increasing,” Said acting CEO of NTB Subash Niraula.  He also said that before drafting the plan, the board will acquire more information regarding the proposed long-term plan so that it is able to address all the areas related to tourism in the country.

In his presentation regarding the proposed five-year plan, Niraula shed light on the effective promotional of the sector. For the global marketing of Nepali tourism, the board has proposed to organize an advertisement Champaign BBC, CNN, and Chinese and Indian television channels. In order to attract more Indian and Chinese tourists in the country, the long-term plan focuses on the establishment of international officials in the respective countries.

 Regarding this, stakeholders at the programmed asked the board to lay emphasis on those Indian states- Uttarakhand, Uttar Pradesh, Bihar, West Bengal, and Sikkim – that border Nepal. Focus should also be given to the Tibetan region that borders the country, they said.

NTB also plans to have strong promotional activities in BRICS (Brazil, Russia, India, China and South Africa) nations. It is also proposing aggressive marketing by developing a website so that people across the globe can access information relating to tourism in Nepal.

The ambitions plan tries to promote domestic tourism of the country culturally, religiously, agriculturally and geographically. It is focused on developing festival tourism, religious tourism, agricultural tourism, village tourism and city tourism, among others. The proposed five-year plan aims to levy tourism service fee on domestic tourists too.

To achieve purposed plan, NTB has laid prime emphasis on political stability. Similarly, it gives equal weight to the development of infrastructure, purchase of aircraft for the national flag carrier. Investment is in the hospitality sector, and tourist security among others. Niraula also said that to make the plan successful the private sector has great role to play.

 Source: The Himalayan times, 23, March 

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